Now in More Outlets

It almost doesn't feel like I published If I fall over three months ago. I always look forward and dread the day. On the bright side, that means that a book has ran its course on KDP Unlimited Program and thus can now be sold on other platforms such as Google and Apple. However, this also means that no one can try out my book for free and must purchase it. This is always a big gamble for a self-publisher who can't rely on their name to instant-sell books. This means that the choice comes down to: Do I expand my book to many outlets so someone has a chance to read my book? Or, do I double down on Amazon and enhance my readers through their program?

My answer is always to expand, even if it has had little payoff.
The reasoning for this is two-fold. First, if I only sold on Amazon, and allowed my book to be free through their KDP Unlimited Program, I still get paid, but not everyone has KDP Unlimited. And the broader problem is not everyone has Amazon. Here in Sweden, Amazon exists but Kindle does not. This means they do not sell e-books on the platform, thus locking my book out from potential buyers. They do, however, have Google Books and Apple Books.
Second, not everyone likes Amazon, and that's understandable. So, I want to have the choice of offering my book to people who would have otherwise never seen it, if it only remained on Amazon.

Now this does not mean I have won the Divide and Conquer war. Because I publish through Amazon, they always get first dibs on my book and they have the print rights as well for anyone wanting a physical copy. This means at the end of the year, Amazon is always making me more money than the other two options.

This is subject to change however, as I just joined Apple's Itunes Connect Program and added my first book Midnight City. Only time will tell if any copies are sold through there, but it is another step to accessibility as Iphone/Ipad users were locked out of my content before unless they downloaded a third party app (ain't nobody got time for that). 

As of now, If I fall is now available through Amazon, Google, and Apple Books. I will continue with the same release format going forward, and who knows, maybe another popular book app will rise and I will divide yet again.